In this new era, Google has launched a new search trait known as Knowledge Graph which is designed to make it convenient to look for basic information on a wide variety of topics and things. When you look for celebrities, people, products, and other features, Google now intelligently extract the basics on those aspect, like a short history, a map or location, personalities, and displays them immediately at the top right of your search results logically and automatically.
Google to fix its search engine “thinking level” in a more human brain like way, and to facilitate the information it believes you are looking for, rather than simply throwing bulk of links.
The quality of Google trait will roll out to users slowly over the next coming few years, most of the companies says.
Here are the two examples:
In searching for Edgar Allen Poe on Google brings up a frequent Wikipedia biography of different authors along with the date of birth and place, information about his family, his qualification and his articles writings throughout his life.
Another if you search for the historical building like Sacarada Familia in Spain then Google graph will show you a map along with location, a short history, its design, height and construction date and give more detail on contact information for the visitors every year.
It will facilitate you with all the basic information in one place, and it seems to be very convenient. However, when you are using it then you need to keep this important information in mind.
It utilizes sources like Wikipedia. In fact, Google is the key partner of Wikipedia to facilitate bulk of information that you see on display pages. However, normally searched for topics are marked fairly well. You need to keep in your mind that every body is allowed to make editing on Wikipedia page. This liberty sometimes gives number of different errors and omissions. Hence you don’t need to utilize it as a basic source of retrieving information, but instead as an initial and quick reference for search.
It has understanding that many things have the common name, but it is a great mind reader. For instance, Taj Mehal is both a name of building in Agra, India and an American blues musician. The results retrieved for “Taj Mahal” brought up the most common looking for i.e. the Taj Mahal building. However, when you are searching for the Grammy winner musician, it would be necessary to add another keyword and write like this “taj mahal musician” to retrieve information based to give you the results you’re searching for the first time.
Search in a unique way:
It is important to note that the neatest aspect about it is Google’s continuous struggle to combine what you’re looking for with various related topics, products or locations. You should not stop at what you’re searching for in real; must check out the related findings that Google knowledge graph facilitate below the information box. Therefore, it is an interesting exercise that may lead to some distinguishing discoveries on overall search results.
Sources:
http://insidesearch.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html
